|
廈門翻譯公司關鍵字：Book distribution sales of high-discount phenomenon is imperfect in the book market generated in the process of self-development. As the socio-economic phenomena produce, and its corresponding economic conditions and the close links between the social system, so I think that book sales because of high discount market and the system is divided into two areas:(A) market reasons:1 book high lead library-discount pricing.Books for the general consumer price too high causing a lot of complaints, some publishing workers that market economy conditions, the Press has to enter the market, an independent economic interests, the pricing of books have full autonomy, book pricing is high or low, but market behavior, should be care of their nature. I believe that it is artificially high because of book pricing, price and value does not match the discounted price book market has led to production of the phenomenon.(1) raising the cost of library books resulting high prices.First, rising paper prices in recent years that affect the price of the book is an important factor. Letterpress printing paper with 52 grams per ton prices in 1984 and 1350 yuan in 1994 to 3786.6 yuan, up 2.8 times 10 years. Especially from January to June 1995, 52 g offset printing paper from the beginning of 3768 yuan per ton rose to 6,000 yuan, up by more than 60% the cost of paper production costs in the book more than 70%, to become the leading cause of rising costs . As China's economic development, per capita paper consumption has reached 15 kg, the demand is much greater than supply, the resulting sharp rise in paper prices. The cost of paper books generally account for more than 50% of production costs, coupled with the ink, royalties and other fees are up, some small-volume book of books if you do not adjust the price, will definitely lead to a loss.Second, publishers of high operating costs, driving up costs. Book cost, management cost is an essential component. According to insiders, in recent years, a considerable part of the publishing house management fees doubled or more. Some publishers extensive internal management behind the low level of expenses is unreasonable. Pricing can not grasp the scientific method of calculation and can not correctly predict the development trend of market prices, but also led to part of the
|